This is the last month of my destash sale, and there is an extra 15% off for the entire month! You can use the code: FINALSALE at checkout, or click this link to have the order automatically applied to your order! Plus I also have new sapphire, chevron amethyst pendants, and topaz restocks. I always announce offers via newsletters, and some are newsletter exclusives. I won’t bother you often and if you’re comfortable to give me your birthday, I always hand out a special offer! You can read this months newsletter here and sign up here.
Just started is my June 2018 de-stash sale. Absolutely huge range of stock on sale; samples, end of line and surplus stock at breathtaking discounts, up to 95% on some lines. The clue is in the title; everything needs to go! I’ve got some really amazing products, white topaz, tourmaline, garnet, amethyst, citrine, peridot…something for everyone! So click here to shop the sale, and remember, everything is limited and once it’s gone it’s gone!
My June newsletter is out, and it’s crammed full of new gemstones, including this fantastic chrysocolla – doesn’t it look like the earth from space?! I’ve also got druzy slices, black lily beads (fab!) and mixed lots of rose cut tourmaline (buying in lots gives you a 35% or so discount off the price for single stones), lapis lazuli and sodalite beads. Plus as promised I’ve got price drops on some established lines and I’ll be doing my best to keep prices down this year. Check out my newsletter here: http://bit.ly/2sFgcf5 . Newsletter readers are always the first to learn about new stock and discounts, and some are exclusively for newsletter readers. Why not sign up at https://joopygems.com/ to make sure you never miss out?
It was a pair of padparadscha sapphires that first got me thinking. The beautiful colour, neither pink nor orange, but a gorgeous melange of the two, like a perfect sunrise…I coveted them. And then I saw that they weren’t ‘real’. And I felt a curious mixture of professional shame, slight embarrassment and a faint sense that I should not really like them. Because they were, you’ve guessed it, synthetic. By which I mean lab-grown. Created. Not real. And yet… I still liked them. And it made me wonder whether my snobbery was misplaced. I, like many people I’m sure, associate synthetic stones with cheap jewellery. I turn my nose up at it. It isn’t real. And yet, in order to be classed as a synthetic, a stone has to have the same crystal structure and chemical composition as its natural counterpart. The only thing that is different is that it is grown in a laboratory instead of being dug out of the ground. Without getting too technical, there are several processes for growing synthetics, and they divide into low cost-high volume, and high cost-low volume processes. It is the rapidly produced flame fusion and pulling processes that produce large, clean crystals with all the charm of a piece of coloured glass. Large pieces of emerald without inclusions do not look real. They are too good to be true and easily identified as synthetics. And they are cheap; a few dollars a carat. However, slow processes, where crystals are grown under carefully controlled conditions; flux or hydrothermal processes – processes that are hit and miss and you don’t know what you’re going to get until the crystal grows – these produce much more real looking stones. Nature isn’t perfect. In fact these are sometimes not so easy to tell apart from naturals. Hydrothermal emeralds tend to have very distinctive growth lines, but I remember for my GIA Gem ID exam – you know, the one with the 100% pass mark – I changed my answer on a ruby at the last minute. Thank goodness I did, because changing that answer meant I passed the exam! It was a ruby with fingerprints. Very natural looking fingerprints. But I decided at the last minute that the minute bit of yellow staining at one edge of the stone was a bit of flux residue, and I was right. Such slow-grown synthetics are not cheap stones; the sapphires I wanted were several hundred dollars – nothing like the price had they been real, but still, not the kind of money you’d throw away.
So why didn’t I buy them? For me, it comes down to authenticity and rarity. A ‘real’ sapphire, dug out of the ground, is unique. There is no stone like it. It maybe grew for thousands of years, or came up in the magma of a volcanic eruption. I know it’s real and I can be proud of it. It’s the same reason that I don’t buy knock-off designer handbags (apart from the fact it’s completely illegal of course!). I just think, what’s the point? Why not get something non-designer but beautiful and real. Instead of buying a fake sapphire, I’d rather have a beautiful piece of agate, or a gorgeous pearl, or something properly gemmy but cheaper, like an aquamarine, or tanzanite. That’s just me. I don’t buy them and I won’t ever sell them. I don’t think they’re bad, they just aren’t for me. So it was with interest that I saw that De Beers have launched a created diamond jewellery line; Lightbox. The news created an absolute bombshell within the industry with buyers and producers completely blind-sided. De Beers say that they are not trying to replace the existing diamond industry but create a new one. This might be a master-stroke – rather than turning up their noses and cutting themselves out of a potentially large and growing market. However, I’m not sure. I don’t see how they can promote either market without disparaging the other. Initial statements from meetings at the Las Vegas show report executives stating the that stones are suitable for “emotionally shallower occasions,” and that if you lost such jewelry at the beach “you wouldn’t be quite so concerned,”. Hmm, this doesn’t seem to have ‘PR coup’ written all over it. JCK news reckon they are trying to ‘steer into a skid’ – they can’t stop the car from heading in this direction, but they are trying to maintain control. And De Beers has always been about control. What do you think? Are you a fan of synthetics? Or do you favour the mystique and uniqueness of natural stones?
My newsletter for May 2018 is out and it’s an absolute corker. Loads of new stock; specularite, lapis lazuli, new sizes in chrysoprase, new beads and new oval and pear-shaped labradorite rose cuts. Plus some old faves back in stock, such as Rainbow Moonstone AAA grade in 3mm rose cuts – which I didn’t think I’d be able to stock again! And to top it all off, there’s free shipping for May. Click here to read the newsletter, and pick up the code! And remember, if you sign up at joopygems.com, you’ll never miss out!
Our new newsletter is out and I have had so much new stock to list that I haven’t been able to include everything. From labradorite in new cuts and old faves that I haven’t had for a while, to turquoise. Plus ever-popular golden rutile in calibrated cabochons, rounds and ovals and in my quest to find ever more interesting purple stones in this year of purple, I have charoite cabochons too. Plus rock crystal lily beads, more aquamarine and tons more! I also have just a few discounts of 25% and 20% left, so why not either check out my newsletter here or go straight to the source and check out our latest additions here
Our website has got a whole new look and we think it’s fabulous! The navigation is better: you can shop by gemstone, cut or colour, and there are filters on each page, as well as a lot more information sections on hot topics and frequently asked questions. Plus we are offering a limited number of special discounts to our first customers! Here are the coupon codes:
My March 2018 newsletter is out, and this month I’m showcasing a bunch of new beads. I haven’t done a lot with beads in the past, but I am developing a carefully curated collection of contemporary beads with a bit more design in them than you usually see. More unusual shapes, matte finishes, that kind of thing. In addition, I’m also talking about turquoise rose cut freeforms and tanzanite. Plus I’ve got a good newsletter offer this month – which you can see if you click here to read the newsletter
It certainly is, with 20% off your entire order from now until Friday 16th February (midnight EST). I’ve got new rose cut freeforms, new beads and so it’s the perfect time to stock up! Oh, and if you fancy that fabulous heart-shaped pink tourmaline in the picture, you can find it here! All over at joopygems.com, discount code for your 20% as in the pic, LOVEGEMS