September newsletter is out and here’s what’s in it
I haven’t written for a while – it’s been too hot, right?! I actually sent out my September newsletter on the first day it rained here on the South coast for sixty days, which feels appropriately Autumnal. Rather than make you go digging through your inbox for it, here are the highlights — plus a very good reason to make sure you’re actually on the list.
What’s in it:
Five stones I can’t stop thinking about. This issue’s getting the full nerdy-gemology treatment on rhodolite garnet (a properly juicy raspberry red that gives you a lot of colour for not a lot of money), rainbow moonstone (basically bottled moonlight, refuses to look the same twice), black spinel (the quiet, dependable one who somehow makes everyone else look better), London Blue Topaz (moodier, inkier, and getting harder to source since 2008 — so if you love it, now’s the time), and sphene, which I will not stop banging on about because it genuinely out-sparkles diamond and nobody believes me until they see it.
A birthstone chat. September means sapphire, and September babies did rather well for themselves — every colour except red, with red being ruby throwing its weight around under a different name.
A bit of trade gossip “Pigeon blood” and “royal blue” are getting official recognition in lab reports, GIA is now tracing origin on more everyday stones, and there’s a proper industry shift towards colour and story over “biggest diamond wins.” Which, if you’re already the sort of maker who reaches for an unusual stone over a safe one, is basically the industry finally catching up to you.
Creative combos, for when you know you want two stones together but haven’t a clue which two — plus actual design prompts (wax seals, storm maps, midnight swimming pools, moss on gravestones — it gets a bit unhinged, in a good way).
And the important bit: 20% off everything, storewide, for three days only. Code BENCH20, ends Tuesday 1st September at 23.59 GMT.



Why sign up, if you haven’t already
I’ll be honest with you, because that’s rather the point of this blog: I’m not going to pretend a newsletter changes your life. But here’s what it actually does for you:
- You get first look at new stock — the good stuff tends to move fast, and subscribers see it before it hits general browsing.
- Sales and discount codes land in your inbox, not somewhere you have to remember to check.
- Actual gemology, explained by someone who’s sat the exams. Hardness, treatments, what’s rare versus what’s just marketed as rare — the kind of detail that makes your own customer conversations sound a lot more credible.
- Design prompts you can steal outright. Every stone comes with two or three concrete jewellery ideas, because staring at a loose gem waiting for inspiration to strike is is surely the best thing about this job.
- Trade news, pre-digested. I read the GIA and JCK reports so you don’t have to, and I flag only the bits that actually matter to a working jeweller.
- No spam, no daily nonsense. Just a proper, chatty, occasionally rain-soaked update when there’s something worth saying.
- Featured Jewellery: I always pick some pieces I think are especially gorgeous. This month we have (above from left) The Gatherers Rainbow Sprinkle Ring, from the Polly Wales x Castro Smith 2026 collab,Charlie Shires Salacia Sphene Ring and Linney’s Sapphire and Diamond Freeform Ring.
If that sounds like your sort of thing, you can sign up over at joopygems.com — and if you’re reading this after the 1st of September, don’t worry, there’ll be another discount along!





















































































