How Do You Solve a Problem Like London Blue?

This slideshow requires JavaScript.

When I first started selling gemstones 10 years ago (blimey) one of the first stones that I focussed on was London Blue. It was reasonably priced, plentiful and the colour was like no other. Before I started my journey into gems, blue topaz to me meant swiss blue; bright, vivid cornflower blue. I’m not really a bright and vivid kind of girl (!), or at least, the colours don’t look good on me, so it wasn’t a stone I was interested in selling. London Blue, however was a different story. Prussian blue, petrol blue, I had so many names for this distinctive and elegant shade of greenish blue. No other stone could touch it, except perhaps blue tourmaline (indicolite) but you needed deep pockets for that. And my customers appeared to agree! They couldn’t get enough so I started cutting it in all shapes and sizes. However, around 2015 something unpleasant started to happen; the price started jumping up, the quality began to waver. What could be happening? Well, there two main drivers of this price increase. First of all, let’s be clear. When we are talking about blue topaz we are talking about treated topaz. Blue topaz is irradiated white topaz. It has to be irradiated, and then it has to be cooled – that is, allowed to sit whilst the radiation disperses. The darker the topaz, the longer it has to sit. So whilst sky blue topaz has a 3-month cooling period, London Blue has something like 18 months. There are not many places that treat London Blue, and so that in itself puts a pinch on demand. Added to that you have the increasing popularity of the stone, the unwillingness of suppliers to treat more rough – since it effectively ties up millions of dollars for a year and a half with no return during that time. There is also a natural caution amongst suppliers around the popularity of London Blue. Is the increase just a blip, or is it here to stay? Because it’s one heck of an expensive gamble to treat more rough because it is popular now, only to find that in a year and a half it’s gone out of fashion and they have a whole lot of treated rough that they cannot shift. In my view this wont happen; I think the colour is unique and it has enduring appeal, but I’m not the one having to stump up the cash.

However, this is only half the story, and the woes of London Blue go further back, as so many things do, to the recession of 2008. What happened is very simple; topaz is sourced largely from Brazil, and during this time many mines were forced to close. They have never re-opened and now topaz supply is down by around 60% from pre-2008 levels. For a while there was enough rough in circulation to not have too much of an impact, but this corner was turned in around 2015, when demand began to seriously outstrip supply. So there is now a serious problem in that there are two major pinch-points in the supply chain; a lack of good quality untreated rough coming out of the mines resulting in an increase in price at this point. This has then led to suppliers taking a very conservative attitude towards treating the rough, not wanting to tie up increasing amounts of money in a stone that they fear may be something of a bubble. In reality this seems unlikely. Demand for the stone is still high; it is still a unique colour, and it still is available in clean quality. Although the colour has much more variation than it has in the past, with more greyer, less saturated material on the market some people prefer this, feeling that it looks more natural, more gemmy.

So in short, the outlook for London Blue is that prices aren’t coming down anytime soon. This makes it more expensive to buy, but it also means that it’s unlikely to be a wasted investment. And you could do worse than start here, from top, Ananda Khalsa’s London Blue Topaz ring is set in warm 22 carat gold and sterling silver and highlighted with sparkling diamond dots. I love blue topaz in silver, but putting it in gold takes it to a completely new dimension. I’ve always loved the solid, crafted simplicity of William White’s ring settings; in fact I have a number of stones in my collection I’d love him to set for me. The ring below is a 10mm cabochon in a satin-finished sterling silver band.  I do like the angular lines of Eva Dorneys London Blue topaz rings in 9kt gold and sterling silver and I also love the cool stacking system of Barbara S Jewellery. That’s 2 rings, not one; an aquamarine and a London Blue

Ananda Khalsa London Blue Topaz Ring with Diamond Dots, $1,190
Ananda Khalsa London Blue Topaz Ring with Diamond Dots, $1,190
William White Blue Topaz Cabochon Ring, $594
William White Blue Topaz Cabochon Ring, $594
Eva Dorney London Blue Topaz Rings, $305
Eva Dorney London Blue Topaz Rings, $305
Barbara S Jewellery Aqumarine and Topaz Contemporary Stacking Ring, $485
Barbara S Jewellery Aqumarine and Topaz Contemporary Stacking Ring, $485

 

I do have new stocks of 6mm London Blue topaz cabochons; they are more expensive than I would like them to be but trust me when I say I have shaved the price as low as possible! You can find all of my London Blue here.

joopygems.com

Winter Sparkle

Joopy Gems December 2017 Facebook post

Our December 2017 newsletter is out and we’ve got a whole lot of news and some fairly significant pieces of information. We also have a long 15% discount on everything from now until early January. You can use code XMAS15 – and it’s a multi-use coupon so use it as many times as you like! Benefit from the new shipping system we have in Hong Kong! To read the newsletter, click here.

joopygems.com

 

 

Squeeze the last drops of summer!

Joopy Gems August 2017 promotion and newsletter

Our August 2017 newsletters are out, packed with new stock updates, gemstone news and last but not least, a fantastic 4-day offer! You get 20% off for the next 2 days, 15% on Thursday and 10% on Friday, so it pays to get your skates on! No need for a code; just shop and save! You can read the international newsletter here and the US one here. Sign up for whichever one you want at the appropriate website.

joopygems.com

joopygemsusa.com

Check out some Springtime treasures!

April 2017 newsletter header

Out now! Our April 2017 newsletter with news about new stock – labradorite and aquamarine freeforms, plus some amazing concave cuts and lovely new rose cuts pears. Also it’s double points for shopping and introducing a friend via our points scheme – plus your friend will get a 10% discount, so there couldn’t be a better month to spread the love! We’ve got 2 newsletters: the international version and the US version, depending on which shop you use.

joopygems.com

joopygemsusa.com

New Year; New Jewels

newsletter-header-january-2017-4
Joopy Gems January 2017 newsletter

Just the thing to brighten up a winter’s day; a treasure trove of gems. Have a look at my January 2017 newsletter for gem news and a fantastic reader offer. I have an offer every month listed in the newsletter, so why not sign up at joopygems.com to make sure you never miss out?! Or for US customers, you can read the US version here and sign up for it at www.joopygemsusa.com.

Click here to read; click here to sign up at joopygems.com

October 2015 newsletter

I am so late with my newsletter this month, but to compensate, I am running an extra-special 15% discount from now until the end of the month. Click here to read the newsletter and grab the code, or why not sign up at my website to make sure you never miss out?!  I run most offers exclusively through my newsletter so it’s definitely worth while!

Joopy Gems 2015 newsletter

www.joopygems.com